While the goals are laudable, it's hard to imagine that such efforts could possibly make much of an impact next to the boatloads of cash spent marketing sugar-laced beverages, salt-filled snacks and other junk food. Coca-Cola alone spends approximately $2 billion a year for advertising and promotion of their products.
In probably the most beneficial move I've made, I gave up soda nearly three years ago. I don't miss it, though I have replaced the caffeine in a daily Coke with a daily double espresso.
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